A restaurant-born platform, built and run by the people behind it.
ServePoint began in the back office of a working restaurant. On slow afternoons and long closing nights, the people running the floor kept running into the same problem: the tools meant to help them were slow, rigid, and built for someone else's kitchen. The menu lived in one system, the schedule in another, the reports in a spreadsheet that only one person understood. Every busy Saturday exposed another gap.
So the team did what operators do when something doesn't work: they fixed it themselves. A few of them began building the tools they wished they had, judging each idea by how a real dinner service actually runs. If a feature would slow down the line or confuse a new server, it went back to the drawing board. If it would hold up on a busy night, it stayed.
Over time those tools grew into a full platform: ordering, menus, staff, inventory, reporting, and payments, working together on tablets in the dining room and in the browser in the office. The guiding idea never changed. Software for a restaurant should be fast, dependable, and out of the way.
That idea shaped how the company works today. Pricing is simple and transparent. Hardware is open, so operators can buy a kit or bring their own iPads and printers. When something is broken, we say so, and we would rather earn a renewal than lock anyone in.
The company is organized the way a good restaurant is: a leadership team sets the direction and makes the decisions that matter, and a group of division heads handles the daily work of answering questions, guiding setups, and keeping things moving. Each division has one clear owner, and every important decision has a name beside it.
ServePoint is still guided by the same question that started it: would this help on a Saturday night?
Founder & CEO
Ami Schreiber is the founder and CEO of ServePoint. Separately, he is the creator and co-owner of Holy Chow!, a kosher Chinese restaurant in the Kemp Mill Shopping Center in Silver Spring, Maryland, which opened in March 2018 as his first restaurant and has since grown into event catering for area universities and scheduled delivery around Washington, D.C.
Chief Marketing Officer
Bio coming soon.
Chief Technology Officer
Bio coming soon.
Chief Financial Officer
Bio coming soon.
Chief of Staff
Leadership
Winters in Duluth, Minnesota, taught Morgan Calloway patience and a love of a good plan, and both have stayed with her. She studied organizational communication at the University of Minnesota. Today Morgan lives in Minneapolis with her spouse, Dana, and their two children, Juniper and Calder. On weekends she bakes sourdough, collects old railway timetables, and hosts a dinner for friends once a month. As Chief of Staff at ServePoint, Morgan keeps the leadership team organized and moving in the same direction, and her calm habits make her the right person to bring order to a busy week.
Front Desk
Leadership
If you have called or written to ServePoint, Leo Bryant was probably the first voice you heard. Working the front desk, he greets every caller and reader promptly, a habit from growing up in San Antonio, Texas, in a family that ran a busy diner. He studied communication at Texas State University and lives in San Marcos with his wife, Elena, and their son, Diego. He plays the trumpet in a small jazz band, smokes brisket on weekends, and never misses a Saturday morning farmers market. His friendly, brisk way of asking one good question, then pointing people to the right place, suits the job.
VP of Sales
Sales
Most days, Quinn Harlan, VP of Sales at ServePoint, is on the phone with a restaurant owner explaining what the platform costs and what it does not do. He grew up in Tulsa, Oklahoma, in a family that ran a hardware store, and learned early that people buy from those who listen. He studied business administration with a focus on marketing at the University of Oklahoma. Quinn now lives in Austin, Texas, with his spouse, Marisol, and their daughter, Sadie. Outside work he runs a local trail loop at dawn, coaches a youth soccer team, and collects vintage road maps. His warm, unhurried manner suits honest quotes.
Head of Customer Success
Customer Success
Numbers tell a story, and Nadia Haddad has always been drawn to reading it closely. She grew up in Montreal, Quebec, in a household where three languages were spoken at the dinner table, and studied economics and statistics at McGill University. Nadia now lives in Toronto with her husband, Samir, and their daughter, Yasmin. She plays the cello in a community orchestra, bakes cardamom cookies for the neighbors, and keeps a wall chart of every houseplant's watering schedule. As Head of Customer Success at ServePoint, she reads the numbers carefully, then speaks plainly, to watch over how each restaurant is doing.
Head of Marketing
Marketing
Zines, record sleeves, and hand-painted signs filled the Portland, Oregon, house where Sloane Whitaker grew up. She studied communications and graphic design at the University of Oregon. Sloane lives in Seattle with her spouse, Julian, and their young son, Atticus. On days off she goes thrifting for old posters, photographs street murals, and brews very strong coffee for anyone who will hold still. As Head of Marketing at ServePoint, she brings upbeat energy, balanced by a firm respect for the facts, that helps tell the company's story honestly and keeps every claim true.
Head of Support
Support
Avery Novak believes the best support answer is a clear, step-by-step one. As a kid in a small town outside Pittsburgh, Pennsylvania, he was the neighbor everyone called when the Wi-Fi went down. He studied information systems at Carnegie Mellon University and now lives in Pittsburgh with his spouse, Daniel, and their son, Caleb, plus a retired greyhound named Biscuit. Weekends mean long walks, jigsaw puzzles with too many sky pieces, and slow experiments with homemade ramen. As Head of Support at ServePoint, Avery uses that patience to guide operators through a rough shift.
Head of Implementation
Implementation
A smooth first day on a new system is the goal Theo Kapoor sets for every restaurant he helps switch over. He grew up in Cleveland, Ohio, the son of a school secretary who kept the whole building on schedule. He studied industrial engineering at Ohio State University and now lives in Columbus with his wife, Priya, and their three children, Asha, Noah, and Leila. Theo spends his free time restoring old bicycles, building elaborate packing lists for family camping trips, and cheering on the local hockey team. As ServePoint's Head of Implementation, Theo has a love of checklists that makes him the right guide for any move.
Head of Product
Product
Few people notice a confusing menu or sign the way Kai Nakamura does, and he keeps a notebook of every one he has ever seen. He grew up on the island of Oahu, Hawaii, fascinated by how harbor food trucks ran their lines. He studied human-computer interaction and cognitive science at the University of California, San Diego, and still lives there with his spouse, Leilani, and their daughters, Mahina and Zoe. He surfs before sunrise and tinkers with small electronics. As Head of Product at ServePoint, Kai is comfortable saying something is not built yet, which is why people trust him when he says what the product can do.
Head of Platform Operations
Engineering & Operations
During school holidays in her grandfather's radio repair shop in Porto, Portugal, Marta Carvalho learned to love things that quietly keep working. She studied computer engineering at the University of Porto. Marta now lives in Lisbon with her husband, Tiago, and their son, Rafael. She walks the old tram lines on weekends, plays classical guitar badly but happily, and bakes pastel de nata for friends. At ServePoint, where she is Head of Platform Operations, her steady, factual manner and habit of timestamping everything make her the right person to report on the health of the platform.
Head of IT & Security
IT & Security
A father who insisted on locking up properly, and on explaining why, set Victor Hale on his path in Rochester, New York. He studied computer science at Rochester Institute of Technology. Victor lives in Albany with his wife, Hannah, and their two daughters, Nora and Lucy. He restores mechanical watches, plays pickup basketball, and is known among friends for escape-room victories. At ServePoint, where he is Head of IT & Security, his firm but courteous habit of explaining the reason behind every rule makes him the right person to keep the company's accounts and access safe.
Head of Finance
Finance
A weekly chess club, a drawer of restored fountain pens, and tomatoes with mixed results say a lot about Adam Kessler's patience with detail. He grew up in Providence, Rhode Island, where he kept the books for his uncle's bakery as a teenager, and he studied accounting at Boston College. Adam lives in Hartford, Connecticut, with his wife, Rachel, and their twin sons, Gideon and Owen. At ServePoint, where he is Head of Finance, his precision with numbers, and his refusal to guess at them, make him the right person to explain every invoice and charge.
Head of Logistics
Hardware & Logistics
Container ships gliding up the river past the family porch in Savannah, Georgia, were Rowan Ashby's first lesson in how things get where they are going. He studied supply chain management at the Georgia Institute of Technology and now lives in Atlanta with his spouse, Camille, and their two children, Beckett and Odette. In spare time he sails small boats, fixes up a vintage camper van, and keeps a tidy garage workshop where every tool has a labeled place. As ServePoint's Head of Logistics, Rowan brings a practical, always-know-where-it-is mindset to tracking every box, device, and return.
Head of People
People (HR)
The middle child of a family of teachers in Madison, Wisconsin, Harper Olsen grew up treating every dinner like a friendly seminar. He studied psychology with a minor in labor relations at the University of Wisconsin. Harper lives in Chicago with his wife, Wendy, and their two children, Soren and Elsa. He volunteers at a community garden, knits scarves for every new baby he knows, and hosts a monthly board-game night. As Head of People at ServePoint, Harper brings a warmth and discretion that make him the right person to look after the people behind the company.
Head of Legal & Compliance
Legal & Compliance
Sunday dinners in New Orleans, Louisiana, were famous for friendly, well-argued debates, and Celeste Broussard grew up in the thick of them. She studied political science at Tulane University. Celeste lives in Washington, D.C., with her husband, Marcus, and their daughter, Simone. She sings alto in a choir, reads detective novels, and walks the city's monuments at dusk with a thermos of tea. At ServePoint, where she is Head of Legal & Compliance, her measured voice and habit of quoting the published text exactly make her the right person to explain terms and privacy, always with the reminder that this is not legal advice.
Some ServePoint team members are AI agents.